Topad is a simple, intuitive platform that lets Advertisers target their audience through a network of screens hosted by local Broadcasters — shops, restaurants, salons, garages…
Many shops in the network are actually both.
Want to promote your products and services to a local, targeted audience at a lower cost?
Want to increase your revenue, communicate better with your customers, and boost your neighborhood?
Topad connects two local audiences on a single, simple platform: those who want to be seen, and those who already have the audience.
It installs a connected screen or tablet, broadcasts its own content for free, and opens its audience to other neighborhood businesses.
It picks the screens it’s interested in based on location and audience, uploads an image or video, and sets its own budget.
The Broadcaster earns revenue for every accepted campaign; the Advertiser gains local visibility, with no commitment or hidden fees.
A few examples of installations at Broadcasters in the network, across French-speaking Switzerland.
Installations at Topad Broadcasters in the Valais region — photos courtesy of InfiniTech, Topad’s partner for Valais.
| Criteria | Print signage | Large DOOH networks | Topad |
|---|---|---|---|
| Entry cost | High (printing, installation) | High (national budgets) | From CHF 1.-/day |
| Commitment | Often contractual | Often long-term | No commitment |
| Content updates | Slow (reprinting) | Managed by an agency | Instant, online |
| Geographic targeting | Weak | Regional / national | Hyperlocal, neighborhood by neighborhood |
| Accessible to small businesses | Rarely | Rarely | Yes, from day one |
| The broadcast point is paid | — | — | Yes |
No, there is no minimum amount for Advertisers. You can run a campaign in your neighborhood from CHF 1.- a day, the price set by some Broadcasters in the network.
A connected screen (Smart TV) or a tablet (Android or iOS), and a Wi-Fi internet connection with a minimum download speed of 10 Mbit/s.
Not only is it possible, we encourage it — this service is offered free of charge and without limit.
Payment is automated once the campaign has been broadcast and the criteria verified. Funds can be transferred to your Advertiser account or your bank account.
Join the Topad network in minutes, for free and with no commitment.
